Internet marketing is still an experimental area that continues to grow, evolve and adapt. With the virtual limitlessness space of the "WWW", the strategic placement of internet advertisements is much more complex and goes beyond the traditional marketing approach of researching demographics. Several attempts have been made through the fields of technology and marketing to overcome the anonymousness of the computer user's interests and preferences to move toward a direct behavioral approach to online marketing.
It may be hard to believe, but the Internet as we know it is just over 11 years old. Given this basic fact, where does online content marketing go from here?
Though the internet is growing much faster than ever before, the more and more user generated content is flooding the internet but the future of online Marketing is still a matter to discuss. Many say that the future of online marketing is very bright, more and more people are doing these businesses as internet grows and more and more new technologies are being developed.
E-commerce has grown by leaps and bounds and continues to set new marks every year. As comfortable as you and I might be using the Internet, it is really only in its infancy. As huge as Google is, it was only created in 1998.
It may be hard to believe, but the Internet as we know it is just over 11 years old. Given this basic fact, where does online content marketing go from here?
Though the internet is growing much faster than ever before, the more and more user generated content is flooding the internet but the future of online Marketing is still a matter to discuss. Many say that the future of online marketing is very bright, more and more people are doing these businesses as internet grows and more and more new technologies are being developed.
E-commerce has grown by leaps and bounds and continues to set new marks every year. As comfortable as you and I might be using the Internet, it is really only in its infancy. As huge as Google is, it was only created in 1998.
And, how far we have come!
As the Internet continues to grow, the future of online marketing is a much discussed subject. There is little doubt the future is bright. As more people join up with digital revolution, e-commerce continues to grow. Still, one can’t help but acknowledge Internet users are becoming more sophisticated, particularly as a younger generation moves into adulthood.
Right now Online Marketing is little "unmanaged" , banner ads and email marketing are loosing its momentum since users donate click on banners and emails sent in bulks generally go to spam or phising scams , this has really become too risky. Remnants of the old, such as banner ads and email marketing, are clearly one their way out. Banner ads produce horrific click through rates because people are wary of getting stuck on a site they can’t get away from. Email marketing is still haunted by problems such as spam, phishing scams and identity theft concerns.
The dominant models now are pay-per-click ("PPC") advertising and search engine optimization. Search engine optimization will be around as long as people use search engines. The promise of free traffic is simply too glorious to ignore. Since it is fairly difficult to commit fraud in search engine optimization, it is difficult to see any future legal issues threatening it.
As the Internet continues to grow, the future of online marketing is a much discussed subject. There is little doubt the future is bright. As more people join up with digital revolution, e-commerce continues to grow. Still, one can’t help but acknowledge Internet users are becoming more sophisticated, particularly as a younger generation moves into adulthood.
Right now Online Marketing is little "unmanaged" , banner ads and email marketing are loosing its momentum since users donate click on banners and emails sent in bulks generally go to spam or phising scams , this has really become too risky. Remnants of the old, such as banner ads and email marketing, are clearly one their way out. Banner ads produce horrific click through rates because people are wary of getting stuck on a site they can’t get away from. Email marketing is still haunted by problems such as spam, phishing scams and identity theft concerns.
The dominant models now are pay-per-click ("PPC") advertising and search engine optimization. Search engine optimization will be around as long as people use search engines. The promise of free traffic is simply too glorious to ignore. Since it is fairly difficult to commit fraud in search engine optimization, it is difficult to see any future legal issues threatening it.
So, what is the future of online marketing in light of the above comments? In my personal view, search engine optimization will remain the dominant online marketing method.Search engine optimization is one revolutionary model of online marketing, while you optimize your site for search engines and the free traffic you get is just too hard to ignore.
"PPC" will also continue, but will be modified into something used to conquer click fraud. I also think information publishing in the form of free copyright articles will become more and more dominant. Combined, these three platforms represent the future of online marketing. Of course, nobody could have foreseen the explosion of EBay ten years ago, so we may all be surprised by where things stand in five or ten years.
The emerging models of online marketing now are PPC, Contextual ads, in-text ads, etc. People working in online marketing are trying hard to find new techniques of marketing their product, since more users have become more intelligent in using internet than before so it has become very hard to show ads on website, because most users will find it easy to differentiate between ads and content.
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